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The influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet
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| Médium: | Electronic Thesis |
| Jazyk: | English |
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| On-line přístup: | http://hdl.handle.net/10603/13009 |
| Fyzický popis: | 252p. |
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| Bibliografie: | References p. 237-252, Appendix & Synopsis included |