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The influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet

Xehetasun bibliografikoak
Egile nagusia: Sushanth P J
Formatua: Electronic Thesis
Hizkuntza:English
Gaiak:
Sarrera elektronikoa:http://hdl.handle.net/10603/13009
Deskribapena
Deskribapen fisikoa:252p.
Bibliografia:References p. 237-252, Appendix & Synopsis included