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The influence of media on consumer behaviour: an examination of the role of newspaper, cinema, theatre, television and internet

Detalles Bibliográficos
Autor Principal: Sushanth P J
Formato: Electronic Thesis
Idioma:English
Subjects:
Acceso en liña:http://hdl.handle.net/10603/13009
Descripción
Descrición Física:252p.
Bibliografía:References p. 237-252, Appendix & Synopsis included