A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets

समान संसाधन

• Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
  द्वारा: Sheena
  प्रकाशित: (2010)
• Brand extensions : concepts and cases /
  द्वारा: Sehgal, Roli
  प्रकाशित: (2005)
• Consumer preference for branded tea products
  द्वारा: Keerthi, K.L
  प्रकाशित: (2009)
• Branding in modern marketing: a study of its impact on marketing of consumer products/
  द्वारा: Mathew Jacob, Researcher, और अन्य
  प्रकाशित: (2015)
• Product and brand management/
  द्वारा: Tapan K Panda
  प्रकाशित: (2016)