A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets

Lignende værker

• Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
  af: Sheena
  Udgivet: (2010)
• Brand extensions : concepts and cases /
  af: Sehgal, Roli
  Udgivet: (2005)
• Consumer preference for branded tea products
  af: Keerthi, K.L
  Udgivet: (2009)
• Branding in modern marketing: a study of its impact on marketing of consumer products/
  af: Mathew Jacob, Researcher, et al.
  Udgivet: (2015)
• Product and brand management/
  af: Tapan K Panda
  Udgivet: (2016)