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A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets

Xehetasun bibliografikoak
Egile nagusia:	Sheena
Formatua:	Electronic Thesis
Hizkuntza:	English
Gaiak:	Commerce
Sarrera elektronikoa:	http://hdl.handle.net/10603/11588

Antzeko izenburuak

Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
nork: Sheena
Argitaratua: (2010)

Brand extensions : concepts and cases /
nork: Sehgal, Roli
Argitaratua: (2005)

Consumer preference for branded tea products
nork: Keerthi, K.L
Argitaratua: (2009)

Branding in modern marketing: a study of its impact on marketing of consumer products/
nork: Mathew Jacob, Researcher, et al.
Argitaratua: (2015)

Product and brand management/
nork: Tapan K Panda
Argitaratua: (2016)

Product and brand management /
nork: Mathur, U. C.
Argitaratua: (2007)

Product and Brand Management
nork: K.Venugopal Rao
Argitaratua: (2014)

Product and Brand Management
nork: Tapan K Panda
Argitaratua: (2016)

Product and brand management /
nork: Panda, Tapan K.
Argitaratua: (2016)

Product and Brand Management
nork: U.C.Mathur
Argitaratua: (2007)

Product and brand management
nork: Sengupta, Priyaranjan
Argitaratua: (2009)

Product and brand management /
nork: Mathur, U. C.
Argitaratua: (2007)

Product and Brand Management
nork: Mathur, U C
Argitaratua: (2007)

Product and Brand Management
nork: Mathur, U C
Argitaratua: (2007)

Product and brand management/
nork: Panda, Tapan K
Argitaratua: (2016)

Product and brand management /
Argitaratua: (2007)

Product and brand management/
nork: Mathur,U C.
Argitaratua: (2007)

Product and brand management/
nork: Tapan K Panda
Argitaratua: (2016)

Product and brand management /
nork: Mathur, U C .
Argitaratua: (2007)

product and brand managent
nork: Tapan K Panda
Argitaratua: (2016)

Product and Brand Management
nork: Mathur, U C
Argitaratua: (2007)

Indian consumers: studies and cases for marketing decisions
nork: Mehta, Subhash C
Argitaratua: (1974)

Study the effect of brand innovation on consumer
nork: Yu-hsien Chou

Brand new brand thinking
Argitaratua: (2004)

Brands and branding
nork: Clifton, Rita ; Simmons, John
Argitaratua: (2009)

Brands and branding /
nork: Clifton, Rita
Argitaratua: (2004)

Brands and branding
nork: Clifton, Rita ; Simmons, John
Argitaratua: (2006)

Brands and branding /
nork: Brown, Stephen
Argitaratua: (2016)

Brands and branding /
nork: Clifton, Rita .
Argitaratua: (2002)

Defending the brand
nork: Brian H Murray
Argitaratua: (2004)

Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
nork: Amrita Pritam; Narendra Sharma and Devendra Sharma
Argitaratua: (2014)

An Assesment of How Consumers Evaluate Brand Extensions
nork: Jefy B.Varghese
Argitaratua: (2014)

Consumer satisfaction on branded products of double horse
nork: Aswathi K
Argitaratua: (2015)

Consumer satisfication on branded products of double horse
nork: Aswathi K
Argitaratua: (2017)

Anatomy of production and marketing of groundnut
nork: Binod Chandra Mohanty
Argitaratua: (1997)

Marketing efficiency in agricultural products
nork: Prabhakararao, J V
Argitaratua: (1985)

Online brand communities : using the social web for branding and marketing /
nork: Martinez Lopez, Francisco J.
Argitaratua: (2016)

Study of consumer perception on brand awareness and brand loyalty for the classic brand
nork: Abins K A
Argitaratua: (2014)

Consumer-brand relationships
nork: Fournier susan
Argitaratua: (2017)

COnsumer behavior and branding /
nork: Ramesh Kumar, S
Argitaratua: (2008)