A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets

Gelijkaardige items

• Study of the effects of brand extension decisions on existing brands and new products acceptance in Indian consumer product markets /
  door: Sheena
  Gepubliceerd in: (2010)
• Brand extensions : concepts and cases /
  door: Sehgal, Roli
  Gepubliceerd in: (2005)
• Consumer preference for branded tea products
  door: Keerthi, K.L
  Gepubliceerd in: (2009)
• Branding in modern marketing: a study of its impact on marketing of consumer products/
  door: Mathew Jacob, Researcher, et al.
  Gepubliceerd in: (2015)
• Product and brand management/
  door: Tapan K Panda
  Gepubliceerd in: (2016)