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A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets
| Hoofdauteur: | |
|---|---|
| Formaat: | Electronic Thesis |
| Taal: | English |
| Onderwerpen: | |
| Online toegang: | http://hdl.handle.net/10603/11588 |
| LEADER | 00585nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | 10284 | ||
| 008 | 190202t ii ||||fom||| 00| 0 eng d | ||
| 100 | |a Sheena | ||
| 245 | 2 | |a A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets | |
| 502 | |a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut, 2010. | ||
| 546 | |a English | ||
| 653 | |a Commerce | ||
| 653 | |a Commerce | ||
| 796 | |a Mohanan, P | ||
| 856 | |u http://hdl.handle.net/10603/11588 | ||
| 952 | |a ON |c ETD |y ETD | ||
| 999 | |c etd10284 | ||