Sheena. A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets.
Chicago Edition CitationSheena. A Study of the Effects of Brand Extension Decisions on Existing Brands and New Product Acceptance in Indian Consumer Product Markets.
MLA Edition CitationSheena. A Study of the Effects of Brand Extension Decisions on Existing Brands and New Product Acceptance in Indian Consumer Product Markets.
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