Cita APA

Sheena. A study of the effects of brand extension decisions on existing brands and new product acceptance in Indian consumer product markets.

Chicago Edition Citation

Sheena. A Study of the Effects of Brand Extension Decisions on Existing Brands and New Product Acceptance in Indian Consumer Product Markets.

Cita MLA

Sheena. A Study of the Effects of Brand Extension Decisions on Existing Brands and New Product Acceptance in Indian Consumer Product Markets.