Manendra, M. Advertising management: Concepts and cases. Tata Mc Grow hill publishing company.
Παραπομπή Chicago StyleManendra, Mohan. Advertising Management: Concepts and Cases. New delhi: Tata Mc Grow hill publishing company.
Παραπομπή MLAManendra, Mohan. Advertising Management: Concepts and Cases. Tata Mc Grow hill publishing company.
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