APA Edition Citation

Thorelli, H., & Becker, H. (1980). International marketing strategy. Pergamon Press.

Chicago Edition Citation

Thorelli, Hans, and Helmut Becker. International Marketing Strategy. New York: Pergamon Press, 1980.

MLA Edition Citation

Thorelli, Hans, and Helmut Becker. International Marketing Strategy. Pergamon Press, 1980.

Warning: These citations may not always be 100% accurate.