Cita APA

Patti, C. H., & Murphy John H. (1983). Cases in advertising and promotion management. John Wiley.

Citación estilo Chicago

Patti, Charles H., y Murphy John H. Cases in Advertising and Promotion Management. New York: John Wiley, 1983.

Cita MLA

Patti, Charles H., y Murphy John H. Cases in Advertising and Promotion Management. John Wiley, 1983.