APA Zitierstil

Patti, C. H., & Murphy John H. (1983). Cases in advertising and promotion management. John Wiley.

Chicago Zitierstil

Patti, Charles H., und Murphy John H. Cases in Advertising and Promotion Management. New York: John Wiley, 1983.

MLA Zitierstil

Patti, Charles H., und Murphy John H. Cases in Advertising and Promotion Management. John Wiley, 1983.