APA Edition Citation

Patti, C. H., & Murphy John H. (1983). Cases in advertising and promotion management. John Wiley.

Chicago Edition Citation

Patti, Charles H., and Murphy John H. Cases in Advertising and Promotion Management. New York: John Wiley, 1983.

MLA Edition Citation

Patti, Charles H., and Murphy John H. Cases in Advertising and Promotion Management. John Wiley, 1983.

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