Patti, C. H., & Murphy John H. (1983). Cases in advertising and promotion management. John Wiley.
Chicago Edition CitationPatti, Charles H., i Murphy John H. Cases in Advertising and Promotion Management. New York: John Wiley, 1983.
Cita MLAPatti, Charles H., i Murphy John H. Cases in Advertising and Promotion Management. John Wiley, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.