Advertising a behavioral approach for managers

Podobné jednotky

• business of advertising
  Autor: Jones, Robert W.
  Vydáno: (1974)
• Foundations of advertising theory and practice
  Autor: Chunawalla, S. A.
  Vydáno: (2002)
• Advertising: Principles and Practice
  Autor: Wells, William
  Vydáno: (2003)
• Advertising, marketing and sales management
  Vydáno: (2005)
• Contemporary Advertising.
  Autor: Arens, William .F