Style de citation APA

Patti, C. H., & Murphy, J. H. (1978). Advertising management: Cases and concepts. Grid.

Style de citation Chicago

Patti, Charles H., et John H. Murphy. Advertising Management: Cases and Concepts. Chio: Grid, 1978.

Style de citation MLA

Patti, Charles H., et John H. Murphy. Advertising Management: Cases and Concepts. Grid, 1978.