Assessing the effectiveness of advertising

Liknande verk

• Effective advertising /
  av: Tellis, Gerard J .
  Publicerad: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  av: Tellis, Gerard J
  Publicerad: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  av: Tellis, Gerard J.
  Publicerad: (2004)
• Effective advertising Understanding when,How and why advertising works
  av: Tellis,Gerard j
  Publicerad: (2001)
• Effective advertising copy
  av: Devoe, Merrill
  Publicerad: (1956)