Assessing the effectiveness of advertising

Antzeko izenburuak

• Effective advertising /
  nork: Tellis, Gerard J .
  Argitaratua: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  nork: Tellis, Gerard J
  Argitaratua: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  nork: Tellis, Gerard J.
  Argitaratua: (2004)
• Effective advertising Understanding when,How and why advertising works
  nork: Tellis,Gerard j
  Argitaratua: (2001)
• Effective advertising copy
  nork: Devoe, Merrill
  Argitaratua: (1956)