Assessing the effectiveness of advertising

Ítems similars

• Effective advertising /
  per: Tellis, Gerard J .
  Publicat: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  per: Tellis, Gerard J
  Publicat: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  per: Tellis, Gerard J.
  Publicat: (2004)
• Effective advertising Understanding when,How and why advertising works
  per: Tellis,Gerard j
  Publicat: (2001)
• Effective advertising copy
  per: Devoe, Merrill
  Publicat: (1956)