Assessing the effectiveness of advertising

Míreanna Comhchosúla

• Effective advertising /
  le: Tellis, Gerard J .
  Foilsithe: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  le: Tellis, Gerard J
  Foilsithe: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  le: Tellis, Gerard J.
  Foilsithe: (2004)
• Effective advertising Understanding when,How and why advertising works
  le: Tellis,Gerard j
  Foilsithe: (2001)
• Effective advertising copy
  le: Devoe, Merrill
  Foilsithe: (1956)