Assessing the effectiveness of advertising

Eitemau Tebyg

• Effective advertising /
  gan: Tellis, Gerard J .
  Cyhoeddwyd: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  gan: Tellis, Gerard J
  Cyhoeddwyd: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  gan: Tellis, Gerard J.
  Cyhoeddwyd: (2004)
• Effective advertising Understanding when,How and why advertising works
  gan: Tellis,Gerard j
  Cyhoeddwyd: (2001)
• Effective advertising copy
  gan: Devoe, Merrill
  Cyhoeddwyd: (1956)