APA Alıntı

Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.

Chicago Stili Alıntı

Lovell, Mark, ve Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.

MLA Alıntı

Lovell, Mark, ve Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.