Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.
Chicago-стиль цитированияLovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.
MLA-цитированиеLovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.