Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.
シカゴスタイル引用形Lovell, Mark, , Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.
MLA引用形式Lovell, Mark, , Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.
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