APA način citiranja

Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.

Čikaški stil citiranja

Lovell, Mark, i Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.

MLA način citiranja

Lovell, Mark, i Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.