APA aipamena

Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.

Chicago Style aipamena

Lovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.

MLA aipamena

Lovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.