Παραπομπή APA

Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.

Παραπομπή Chicago Style

Lovell, Mark, και Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.

Παραπομπή MLA

Lovell, Mark, και Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.