Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business books.
استشهاد بنمط شيكاغوLovell, Mark, و Jack Potter. Assessing the Effectiveness of Advertising. London: Business books, 1975.
MLA استشهادLovell, Mark, و Jack Potter. Assessing the Effectiveness of Advertising. Business books, 1975.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.