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Advertising planning mathematical models in advertising media
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
London
Elsevier
1973
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| Subjects: |
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| 082 | |a 659.1 |b GEN | ||
| 100 | |a Gensch, Dennis H. |9 8044 | ||
| 245 | |a Advertising planning |b mathematical models in advertising media | ||
| 300 | |a ix, 176p | ||
| 653 | |a Advertising |a Planning | ||
| 942 | |c BK |6 _ | ||
| 260 | |a London |b Elsevier |c 1973 | ||
| 999 | |c 98893 |d 98893 | ||
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