APA Edition Citation

Gensch, D. H. (1973). Advertising planning: Mathematical models in advertising media. Elsevier.

Chicago Edition Citation

Gensch, Dennis H. Advertising Planning: Mathematical Models in Advertising Media. London: Elsevier, 1973.

MLA Edition Citation

Gensch, Dennis H. Advertising Planning: Mathematical Models in Advertising Media. Elsevier, 1973.

Warning: These citations may not always be 100% accurate.