APA Edition Citation

Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control (7th ed.). Prentice hall of india pvt. ltd.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. New Delhi: Prentice hall of india pvt. ltd, 1991.

MLA Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. Prentice hall of india pvt. ltd, 1991.