Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control (7th ed.). Prentice hall of india pvt. ltd.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. New Delhi: Prentice hall of india pvt. ltd, 1991.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. Prentice hall of india pvt. ltd, 1991.
Warning: These citations may not always be 100% accurate.