Kotler, P. (1987). Marketing management: Analysis, planning and control/5e (5th ed.). Prentice-Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice-Hall of India, 1987.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice-Hall of India, 1987.
Warning: These citations may not always be 100% accurate.