Measurement of cumulative advertising effects

相似書籍

• Measuring advertising effectiveness
  由: Lucas, Darrell Blaine
  出版: (1963)
• Effective advertising /
  由: Tellis, Gerard J .
  出版: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  由: Tellis, Gerard J
  出版: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  由: Tellis, Gerard J.
  出版: (2004)
• Effective advertising Understanding when,How and why advertising works
  由: Tellis,Gerard j
  出版: (2001)