Measurement of cumulative advertising effects

समान संसाधन

• Measuring advertising effectiveness
  द्वारा: Lucas, Darrell Blaine
  प्रकाशित: (1963)
• Effective advertising /
  द्वारा: Tellis, Gerard J .
  प्रकाशित: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  द्वारा: Tellis, Gerard J
  प्रकाशित: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  द्वारा: Tellis, Gerard J.
  प्रकाशित: (2004)
• Effective advertising Understanding when,How and why advertising works
  द्वारा: Tellis,Gerard j
  प्रकाशित: (2001)