Measurement of cumulative advertising effects

Lignende værker

• Measuring advertising effectiveness
  af: Lucas, Darrell Blaine
  Udgivet: (1963)
• Effective advertising /
  af: Tellis, Gerard J .
  Udgivet: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  af: Tellis, Gerard J
  Udgivet: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  af: Tellis, Gerard J.
  Udgivet: (2004)
• Effective advertising Understanding when,How and why advertising works
  af: Tellis,Gerard j
  Udgivet: (2001)