Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.
Chicago Edition CitationPalda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.
MLA引文Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.
警告:這些引文格式不一定是100%准確.