Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.
シカゴスタイル引用形Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.
MLA引用形式Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.
警告: この引用は必ずしも正確ではありません.