Citazione APA

Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.

Stile di citazione Chicago

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.

Citazione MLA

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.