APA način citiranja

Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.

Čikaški stil citiranja

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.

MLA način citiranja

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.