Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.
Chicago Edition CitationPalda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.
ציטוט MLAPalda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.