Style de citation APA

Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.

Style de citation Chicago

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.

Style de citation MLA

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.