APA Edition Citation

Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.

Chicago Edition Citation

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.

MLA Edition Citation

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.