Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.
Dyfyniad Arddull ChicagoPalda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.
Dyfyniad MLAPalda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.