Cita APA

Palda, C. S. (1964). Measurement of cumulative advertising effects (xiv, 101p.). Prentice Hall.

Chicago Edition Citation

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. New Jersey: Prentice Hall, 1964.

Cita MLA

Palda, Christian S. Measurement of Cumulative Advertising Effects. xiv, 101p. Prentice Hall, 1964.