APA Edition Citation

Dunn, S. W. (1964). International handbook of advertising. McGraw Hill.

Chicago Edition Citation

Dunn, S. Watson. International Handbook of Advertising. New York: McGraw Hill, 1964.

MLA Edition Citation

Dunn, S. Watson. International Handbook of Advertising. McGraw Hill, 1964.

Warning: These citations may not always be 100% accurate.