A carregar...
Truth in advertising and other heresies
| Autor principal: | Weir, Walter |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Newyork
mc graw hill
1963
|
| Colecção: | Mc Graw hill series in marketing and advertising /ed by steuart henderson Britt
|
| Assuntos: |
Registos relacionados
-
On the writing of advertising
Por: Weir, Walter
Publicado em: (1960) -
Contemporary Advertising.
Por: Arens, William .F -
Economics of Advertising.
Por: Schmalensee, Richard
Publicado em: (1972) -
business of advertising
Por: Jones, Robert W.
Publicado em: (1974) -
Foundations of advertising theory and practice
Por: Chunawalla, S. A.
Publicado em: (2002)