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Truth in advertising and other heresies
Hovedforfatter: | Weir, Walter |
---|---|
Format: | Printed Book |
Sprog: | English |
Udgivet: |
Newyork
mc graw hill
1963
|
Serier: | Mc Graw hill series in marketing and advertising /ed by steuart henderson Britt
|
Fag: |
Lignende værker
-
On the writing of advertising
af: Weir, Walter
Udgivet: (1960) -
Contemporary Advertising.
af: Arens, William .F -
Economics of Advertising.
af: Schmalensee, Richard
Udgivet: (1972) -
business of advertising
af: Jones, Robert W.
Udgivet: (1974) -
Foundations of advertising theory and practice
af: Chunawalla, S. A.
Udgivet: (2002)