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Truth in advertising and other heresies
Prif Awdur: | Weir, Walter |
---|---|
Fformat: | Printed Book |
Iaith: | English |
Cyhoeddwyd: |
Newyork
mc graw hill
1963
|
Cyfres: | Mc Graw hill series in marketing and advertising /ed by steuart henderson Britt
|
Pynciau: |
Eitemau Tebyg
-
On the writing of advertising
gan: Weir, Walter
Cyhoeddwyd: (1960) -
Contemporary Advertising.
gan: Arens, William .F -
Economics of Advertising.
gan: Schmalensee, Richard
Cyhoeddwyd: (1972) -
business of advertising
gan: Jones, Robert W.
Cyhoeddwyd: (1974) -
Foundations of advertising theory and practice
gan: Chunawalla, S. A.
Cyhoeddwyd: (2002)